When a publisher starts using long tail keywords, it means he is looking to target a smaller market, albeit with more potential than that of any bigger (read:non segmented) market. In pay per click bidding, long tail keywords come at much cheaper price compared to smaller, regular keywords. However, working with long tail keywords is an art form requires attention.
What's the real significance of long tail keywords
To inexperienced eyes, the difference between long tail and regular keywords may be very small. But in reality, it is not so. Long tail keywords are not merely a group of words stitched together into a phrase. They are targeted and appeal to a specific group of people looking for specific content.
The simple truth about long tail keywords: They are much easier to rank as the competition is low. People usually stick to the keyword with rather extensive search volumes that results in a tougher competition.
On the flip side, research is needed before you can come up with a strategy involving long tail keywords. But trust us when we say that once you excel these keyword phrases, long tail keywords can be one monster of an SEO tool.
Visit the CometHQ blog to find out more about this powerful SEO technique.
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