Better is that you hire a professional SEO and a web designer for any web work before you do any further trial and errors with your business. When it comes to redesign your existing website, it is very much necessary to make sure you don't change anything in your file structure. Its address will not remain the same but change if by any chance you move any of your pages from one directory to another.
This in turn will no longer work if you any links to this page from other websites. Backlinks are the most important and plays key role for high ranking and hence such things should not skip your mind as it usually happens with most of the people.
Now, as there is a problem, there is a solution as well. For this kind of situation you can apply these solutions:
a) Keep the directory structure as it is. Don't change it.
OR
b) If you still want to do it as left with no option, then ensure you do 301 redirects. Needless to say, from the old ones to the new pages. This knowledge is already present with your web designer when you discuss this kind of situation.
Moreover, your web designer should not change the Meta tags if your site already has a good ranking since, you must have been working hard to achieve high rankings and are already happy with the current rank.
Now Let us understand how to get your Site Structure Optimized Properly
There are some aspects which you need to know and understand while getting you are structuring the website for information and those aspects are as below:
1) Paths of the links
2) Sitemap
3) Multiple keywords
1) Paths of the links:
For spiders of the search engines, text links are very useful and helpful. These text links on the website's pages are like path for the spiders as it helps them to travel from one page to another and from one site to another. This means that your website is better as the spiders can travel easily through in and out of website on all the pages. It is best to keep the site as simple as you can which solves the purpose of getting your website crawled by the search engines and makes your visitors feel comfortable.
2) Sitemap
There should be a sitemap on your website which links to all of your website pages together. All the text links to each and every page are listed in this page of the site. It is considered to be the centre of circle which leads the visitor from sitemap to anywhere in just one click.
3) Multiple keywords:
It is always advisable to have as many pages as many keyword phrases you want to target. Make sure you cover only keyword phrase on one page and have another keyword phrase on another page. This way you can target all keyword phrases for your website and business ultimately solving your purpose of hitting the top page for generating maximum revenue through maximum number of visitors.
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