Most site owners understand now that Google is by far the most widely used search engine and that the aim is to appear high up in their results for your chosen keywords. However Google have setup a great deal of free advertising tools to assist site owners and when used properly are a valuable aid to any advertising campaign. The goal of this article is to give webmasters some information on the free tools available and how they may be employed to your advantage.
Google Analytics
This is one of the very best tools that Google has to offer and is something all webmasters needs to be using. This will permit you to observe many visitors you get, the length of time they spend on your site and the way people see your internet site.
Applying this tool is essential to enhancing your sales conversions. For example, if you have an E-commerce website you will then be able to track the road that folks take to get to your basket and checkout. Applying this information will allow you to to make changes to your website so that you have more people taking this path and purchasing your products or services.
Google Sitemaps
This can allow you to get new content indexed by Google immediately. This is often really useful in the event you regularly add new news stories or information to your internet site that you want to appear in the search engine results.
Your sitemap is simply an XML feed that's uploaded onto Google's systems every time a new page is added to your internet site.
Google Alerts
This will allow webmasters to be alerted whenever your website shows up on another site or even the name of your enterprise is mentioned somewhere. This can be an useful gizmo for seeing your popularity and also keeping track of the internet activities you might be a part of.
Google Froogle
This tool lists the cheapest prices that Google can discover on the web to get a whole host of products. If you are selling products on the net you can use this to see how your prices compare to your competition and allow you to to get an edge.
There are a lot of instructions on Froogle detailing how to list your products as well as let your products, services and prices to be viewed by the internet community.
Google Toolbar
One of the most effective features of the Google toolbar is that it allows you to observe the PageRank of websites you visit. After all it isn't only important to know the PageRank of your website but also to know how your competition are going to do. This tool will quickly assist with this.
If you utilize the Enterprise version of their toolbar you'll find a way to integrate features with your employees which include calendars and customer databases.
Google Groups
As much webmasters know social networking is becoming one of the main forms of marketing. Google groups is yet another form of social and business networking that should be explored.
Adsense
It is a super easy way to make income using your website. It is very easy to set up and you may get adverts on your website during first minutes of adding the appropriate code to your website. If you are looking for any quick and easy way to make money using your website this can be a neat thing to use. One of the largest advantages to you do not need any previous history or minimum number of visitors.
You'll discover that there is a great user interface that comes with this technique that will permit you to observe the clicks you will get and the money you're making.
Google Trends
By using this program allows you to view recent searching trends. This will offer you a concept of what individuals are looking for the most and allow you to target your marketing. You'll have the ability to break down your results by region which will give you an extremely accurate view of what your target audience is seeking.
So if you have a website and you are serious about marketing then explore Google and discover what they can offer you. They are forever adding new tools that will help webmasters, so look out for what they are doing and reap the benefits of the free help.
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