Anyone can start a website today and thousands are created every single day. The majority of these sites only get a trickle of traffic here and there. There are many factors that determine how many visitors you will get and how popular your site will actually become.
One way of getting traffic is through SEO link building, which is done when you search for sites within your topic and place one of your URL's on that site so it leads back to your own.
Many webmasters have been successful at link building but more have failed. You can be part of the group that gets positive results from their link building if you pay attention. When building links the only thing to worry about is if you are giving the search engines what they want. Simply, if you are building spammy, unnatural links that the search engines don't like then you are wasting your time because you won't get any traffic that way.
Real backlinking works with the search engines instead of against them so all you have to do is build a few relevant backlinks at a time for the long run. Trying to speed up the process will only bring more harm than good. Following are a list of some of the most common mistakes that some people often receive as advice.
One of the most common mistakes is to do all the work of getting a quality link and then using untargeted anchor text. Always use a keyword that is relevant to your site when using anchor text with your backlink; so many link builders use completely useless words, in terms of SEO, such as, "Buy Now" or "Click Here" when sending people to their site. So, a simple SEO rule to remember is to always use your main keywords as anchor text when backlinking. By not using this simple technique you will devalue your backlinks.
The most frequently made backlinking mistake is probably failing to recognize that quality is more important than quantity. Logically, 5 links should count more than 1 link. But the search engines work differently, as they give a lot of importance to the source of the link. What matters when it comes to links is not quantity, but quality. As an example, having a large number of links from poorly regarded, spammy sites is not nearly as good as having one single link from an authority site with a high page rank. Getting many generic links is not nearly as good as getting links from authority sites, especially if they are in your niche. In fact, having too many low quality links can actually harm your site if the search engines believe you are using underhanded tactics. There are no shortcuts here, no easy way out. If you want long term success, build it gradually by creating a high quality site and exchanging links with other good sites.
Don't make another frequent mistake, that of neglecting to use ALT text when an image are the only option you have. Even if a text link is worth more than a link through an image, at times you have to take what you can get. Don't forget to place your chosen keywords in the ALT text of the image link.
Lastly, you can have tremendous success with link building if you focus on what is important and avoid what will hurt you. In time, you will become an expert link builder.
Author Resource:
The InterSolicitors.co.uk site gives information on solicitors in aberdeen and solicitors in general.
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