Little businesses have found their good marketing method - podcasting - or have they, really? Podcasting could be the following best factor since sliced bread but it is not really that completely different from alternative marketing methods. Podcasting, just like every marketing methodology has a sensible, a unhealthy and an unpleasant side.
The Good: Build Your Mark
Podcasting may be a great branding tool for small businesses. Huge businesses have huge selling and branding capital therefore they'll obtain TV and radio airtime, full-colour ads in local and national dailies in addition to magazines, lease billboard house, and launch a comprehensive web selling campaign. Small businesses don't have any such capability, thus unless they find an innovative branding methodology, their target customers will forever remain oblivious to their existence.
Podcasting can offer small businesses stature in their customers' eyes. By selecting your podcasting content really carefully, you'd be in a position to create a positive image in your audience's mind. Through repeated exposure to your marketing message, moreover, your podcast subscribers become additional acquainted along with your services and products. And in selling, familiarity breeds not contempt however trust - a minimum of till you do one thing to forfeit that trust.
Podcasting additionally offers you a means to acquire your customers' loyalty. By podcasting content that repetitively and consistently assures your customers that you care for them and their needs, you'd acquire a loyal customer base. Furthermore, podcasting interviews of your key and necessary personnel - for example, interviews with you, the business owner - will provide your shoppers the sensation that they understand you personally. This personal bit is what mainly gives small businesses a position over larger and additional anonymous companies and businesses.
The Unhealthy: Will They Hear You?
Podcasting offers you a pulpit where you can preach and be heard, but it will let users opt for whether or not or not they'd like to hear what you're saying. Users have final control over what content they need to receive or if, in fact, they would like to subscribe to your podcasting feeds. In a very nutshell, podcasting helps you to reach solely people who need to be reached.
Some would say that this is often, after all, an advantage and not a drawback. When all, if people chose you and your podcast, then it stands to reason that you just gain interested and motivated listeners who would be a ton of easier to covert to purchasers and buyers. But, the fact remains that if you can't convince people to subscribe to your podcast, then you merely do not have an audience - and there is nothing that your podcasting prowess will do to vary that.
The Ugly: Will You Afford It?
If little businesses want to realize the advantages of podcasting, they would want to invest in professional recording equipment and media editing software. Such tools cost thousands of bucks which you will not have or are unwilling to spend on podcasting. Then, you've got to pay money for hosting services and podcasting technology (you actually do not need a free host).
Some would argue that you don't need expensive equipment to start podcasting. They'd be right if we're talking about personal podcasts; home-created podcasts do have quaint charm. However, amateur recording just wouldn't cut it for tiny businesses. The reality of it's, if you want to be perceived as a professional outfit, you'd must be, seem and sound like it.
Author Resource:
Cyril Long has been writing articles online for nearly 2 years now. Not only does this author specialize in Podcasting, you can also check out latest website about
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