If you are running a business, there is little chance of being successful these days without a strong Internet presence. You need to have the best website and marketing possible in order to stay a step ahead of your opposition. One of the latest and most successful Internet marketing tools around is RSS as a form of advertisement and media.
RSS, or RSS feed, stands for either "really simple syndication" or "rich site summary" depending on who you ask. It works by sending blog entry summaries and headlines, videos or audio and news to your readers and helps to get your message out to as many people as possible in a painless way.
RSS was introduced in 1999, but it has really been in the last couple of years that website owners have really begun to utilize its potential. Email newsletters have lost their spark and RSS has more than made up for their loss off effectiveness at the hands of improved email filters.
RSS as a form of advertisement and media works when your site users subscribe. When the subscription is validated they can access your new content through a link on their web browser. The content on the feed is usually a summary of the content on your site that serves to pique their interest and prompt them to visit your site. When subscribers are alerted to the new content and visit your site, the likelihood of them increasing your revenue is very high.
Having your users subscribe to your RSS feed can build up relationships and trust. By converting them to RSS subscribers they become members and potential repeat customers. They browse your content and headlines regularly through RSS and your site can become a part of their routine and the content of your site can become a trusted source of information.
By building up your RSS feed subscriber list you can become dominant in your niche market. It can turn you and your website into the guru on your particular specialty area. Building up your subscriber numbers should be at the top of your to do list. It is a great idea to dangle a carrot at your users to have them subscribe - a free e-book or something to that effect can work wonders.
Another way to use RSS as a form of advertising and media is that search engines respond favorably to RSS feeds and by enabling RSS on your site you can boost your Google, Yahoo and other search engine ratings immediately. This means that when people type in keywords that match those of your site, they are far more likely to land on your website rather than on the site of one of your competitors.
By adding RSS feed to your site and offering your users the chance to receive updates regularly you can drive traffic to your site and increase your sales substantially. Take advantage of this technology and you are sure to see the results and stay one pace ahead of your business competition.
Author Resource:
Dhruv Patel is a customer of DreamHost. He has created site to help new DreamHost customers and to promote DreamHost by giving DreamHost coupon .
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