For many years people have been hiring search engine optimization companies and have been more than happy to pay between 10 and 40 thousand dollars a month for their services. But today most of the information required to do your own search engine optimization is available. Here we are going to go over the basic techniques so you can perform your own search engine optimization.
Proper search engine optimization starts when you're building your website. The first thing you do not want to do is to add too many pictures and video files, which make sure website look like an online billboard. The reason for this is that the search engines rank your site by the text content on your website. Pictures and videos do not give much data to search engines for ranking your site. And try and keep your site mostly filled with text.
Every page of your website should be targeted to one main keyword or keyword phrase for that page. For instance, let's say you have a website about dog training, and you're targeting the keyword phrase "dog training made easy" you want to make sure that you have that keyword phrase appear at least once In every paragraph of your website. You'll also want to be sure that you placed this keyword phrase in bold text at least once on your website. However, you do not want to bold text every instance of the keyword phrase. While the search engine bots will take the one instance of bold text and consider that of importance if you bold text every phrase it could be considered spam.
You should also be sure to use additional key words that are related to the topic of your web site. You should decide on just a couple other key words and implement them throughout your site just as you did with your main keyword phrase.
Once you have created your website and have it properly optimized for your keyword phrases, the next step is to submit your site to all the search engines and website directories you can find online. You could also use a search engine submissions service for this portion of your optimization.
The final step for your search engine optimization is to start building back links to your site. When building the back links you should start with your main keyword phrase and then and in a few of the other keyword phrases that you've chosen so it does not look like you were simply targeting one keyword. If the search engines see that every back link you have pointing to your site is attached to the same exact keyword phrase they may consider this spamming and not rank your site. This is why when building back links you want to build back links for approximately four keyword phrases.
Link building is the most important and also most time consuming part of proper search engine optimization. The more links you have for a particular keyword the higher the search engines will rank your site for that keyword phrase. The actual amount of keyword targeted links you need in order to rank in the first page of the search engines will vary from keyword phrase to keyword phrase. As an example, you will need more back links for a keyword phrase like "weight loss" than you would need for a keyword phrase like "proven weight loss programs". For some keyword phrases you will only need 1,000 to 2,000 links and for keyword phrases with a lot of competition you may need between 20,000 and 50,000 links to get on the first page of the search engines.
One portion of search engine optimization that many people still outsource is the submission of their websites to the search engines, and the creation of their back links. While you can do these things yourself you may find that you are spending twelve hours a day, every day, submitting and building links for your site. A service like "Flight Search Engine Submission", can submit your site to the search engines and also do all of your link building for you.
By following the suggestions above, your search engine optimization will be complete. And you'll be able to start obtaining traffic from the search engines for your targeted key words. You do need to understand that this will not happen instantly, it requires time and patience, but the long term results of your efforts are well worth it.
Author Resource:
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