If you reveal that ad copywriting is one of the better training one can learn nearly all people appear to shy away from it. The fact is though there is no mystery to good ad copy writing, and if you grasp a number of straightforward rules it can be fairly uncomplicated. These tips about ad copywriting made painless will even help the complete newbie to generate very good copy.
Font
The text you employ is significant as it is advisable to be sure that what you write is easy to read by everybody. The four I'd urge to stick with are, Ariel, Times, Tahoma and Georgia. Just adhere to 3 fundamental colours for your text, such as Red, Black and Maroon. It's important to keep in mind that it needs to be kept clean and simple and easy to read, so only use white background.
Headline
The head line for your ad copy needs to be 17 - 30 words long, and normally the headline is done in red text. It is advisable to make sure that you capitalize the first letter of every word in your headline. The headline has to pull people in and cause them wish to read the following line. It's essential to want the reader to think “I would like to gather more information”.
A technique to do that is to use curiosity, as this can be a very compelling way to pull people in. Take the following 2 headlines,
“I can teach you the way to earn some money online”
“Become skilled at these little known secrets to earning money online”
I know which one I'd go with, everybody loves a secret. You say to somebody that you already know a secret and then say nothing, you can bet inside a couple of seconds they are going to be asking you what the secret is.
To get your readers attention use phrases like
Who else wants to........
Little known secrets to.......
Now you can..........
Here is a method that is helping........
Power Words
Using power words similar to, Secret, Amazing, Free will give a sentence or statement even more readability, like the one below
“learn this amazing secret for Free”
Power verbs are especially strong and will give your ad copy a lot more punch. Instead of saying “this secret will can help you beat your competition” apply the verb slaughter, and now it reads “this secret will enable you to slaughter your competition” this is now much more punchy and will stick in the readers mind a lot more than the 1st statement.
Following some of these easy rules will enrich your ad copy, irrespective of whether it is for a squeeze page or even a sales page. When you start to grasp these rules you'll begin to see ads regardless of whether online or in newspapers and magazines in a complete new light.
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