The use of flash effects can be normally seen in almost any website nowadays. Many people still believe that there is no need to use flash enhancements on websites because the information or text contents are enough. So is the use of flash effects really necessary? I would say “yes”, as long as you do not over do it because the popular saying “too much of everything is bad” holds true with the use of flash animation effects.
As a website owner or designer, you do not want to annoy your visitors and customers with flashing objects that are not really needed or necessary. How would you know then what is necessary and not? You can define the proper use of flash technology by identifying the things (product or service) that you need to emphasize on such as your product’s unique benefits or your company’s unparalleled service.
Driving in city for the first time is difficult without the use of directions and road signs. This experience is similar for your new visitors and customers. They need “road signs” and how will you guide them towards the most important contents of your website? You need beautiful and eye-catching flash effects. There are studies that prove that the use of flash animations attracts more clicks that translate to sales.
This is good for any e-commerce websites. If you depend heavily on search engine optimization for the traffic your website needs, you should also depend on the quality of your website content because it can retain or shoo away the traffic that was generated by your effective SEO strategy. It is pointless spending so much money on search engine optimization if your website cannot sustain the interest of your visitors.
While it had been proven many times that the use of flash effects bring in more sales than any content on websites, it also has 3 major disadvantages. The first disadvantage is its loading time especially large flash files which loads longer than still images and some visitors are not too patient to wait. This may result to losing a potential customer.
Second advantage is that some computers have a hard time identifying flash elements, you may again lose a potential customer who uses an old computer, and the third disadvantage is that the customer’s flash version may need an update and downloading the latest version of the flash viewer make take a lot of time, you gain can lose that customer who may be a potential buyer.
The smartest thing to do is to put trickle of flash effects to your website or blog site and that won’t definitely hurt. Well, sometimes we need to sacrifice something to get the better end. So it is up to you if you will let go of the benefits of using flash animations and just rely on your well-thought of website headline or plain graphic illustrations but you won’t know what is better for your business unless you try.
Author Resource:
BuyStockNetwork is author of this article on Flash animation .
Find more information about Flash effects here.
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