If you're looking for graphic design, Norfolk has some highly professional examples to offer which are likely to be extremely beneficial in helping you to identify the kind of things to look out for when choosing a graphic design company to work with you.
Your business clearly requires corporate branding and an image that is appropriate, clear and striking. Your brand identity must be original, it must stand out, and it must communicate who you are, your business aims and values.
Your corporate image will also go a long way to help connect you to your target audience. Depending upon who your audience is, certain styles, methods and approaches are likely to be more successful than others. You can throw all the money you want at a graphic design company in order to develop a fantastic and highly original brand identity.
But if the style just doesn't fit with that of your target audience, the chances are you'll be missing them entirely. For graphic design, Norwich is an ideal place to explore a whole range of brands, brand identities, corporate images and examples of where graphic design has been used to help develop an identity, expand upon a brand's image and ensure that businesses and organisations are more able to connect with their intended audience through applicable, effective and above all appropriate graphic design approaches.
One of the biggest dangers that you will need to avoid is the amateur graphic design artist. I don't mean to suggest that all amateur graphic designers are bad for your business, or even that their level of skill is anything less than admirable. In many cases amateur graphic designers can demonstrate flair and skill, but all too often this tends to be within a rather narrow range.
If you look through their portfolio you are often likely to notice a theme. Perhaps this could be a common style, a general tendency towards certain methods, approaches or features. Effectively, what you'll be seeing as you browse a portfolio of logos and brand identity images is a trademark style.
But surely a trademark is part of what makes a brand identity unique, original and recognisable? So whose trademark will be identifiable if you employ such a graphic designer to work for your business helping to develop a unique corporate identity, capitalise on your existing brand identity or develop a completely new corporate image for a new business or new section of your business?
The answer is, all too often, the graphic design company itself.
This doesn't help you, for two reasons. Firstly, if your corporate identity retains similar styles, methods or features used by the graph design company for many other businesses, then it is likely that it is the graphic design company that will be benefiting since it will be as much their trademark as yours, and they'll have other companies, businesses and organisations displaying the same themes and trademark styles.
The second issue is that if the graphic designer uses the same sort of tools, methods and styles for most of the work completed for businesses, this is likely to result in many of them being easily confused with each other. Any slight similarity in style, colour or appearance will significantly dilute the uniqueness and the impact of that brand image.
This means that your business could be either ignored or overlooked, or even confused with other businesses. It is for these reason that you would be highly recommended to have a look at examples of graphic design, Norfolk. Why is this?
Simply because one of the country's leading graphic design studios has been working away in Norwich, and has developed strong ties with a large number of local business, companies and organisations. From theatres to council groups, from local companies and shops to tourist attractions and events, the team who develop the ideas within graphic design, Norwich, have produced a startlingly wide range of products for a startlingly wide range of clients. What is also apparent is the startlingly wide range of styles, methods, techniques and appearances.
There is clearly no trademark here, meaning that each logo, each corporate identity image is entirely unique, standing on its own, and helping to promote the one thing it should - the company or organisation it represents.
For original, trademark free professional graphic design, Norfolk has not only a wide range of examples to demonstrate clearly how graphic design should work, but may well be the best place to start if you're looking for a graphic designer for your business, who will promote your organisation, and not their own at the same time.
![[Valid RSS feed]](http://www.look4articles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
![[Valid RSS feed]](http://www.look4articles.com/images/rss.jpg "XML Feed For RSS")