Articles Service - Marketing And Unique Articles - Online Directory - Quick Promotion - Free Contents


   

Email Marketing Tactics and Strategy



[Valid RSS feed]  Category Rss Feed - http://www.look4articles.com/rss.php?rss=95
By : John Bond    29 or more times read
Submitted 2010-01-30 22:42:26
Email Marketing has come a long way since it’s inception and has been on the rise since online marketing’s advent. Marketers can no longer disregard the power and cost-saving effectiveness email marketing can bring about in any business.

However, a well planned email marketing campaign is necessary to obtain more customers and retain existing ones. People nowadays get more cautious when it comes to opening unidentified emails. That’s a good reason why your business needs to determine the difference between spam and accurate email marketing. Spam is a disrespectful approach in promoting your business and email clients usually has a feature that prevents spam mails from getting into the inbox.

Use opt-in emails instead of using unsolicited emails. Not only is it permission-based but it produces a higher response rate. Emails have to be effective when it’s being used to promoting business to prospective customers.

The headline or subject of an email campaign is as important as the content. The headline must put interest to readers for the email itself to be read and explored. Also, an option to unsubscribe should always be available in your email because some readers tend to suspect the email messages as spam if this feature is not available & they cannot be removed from the list. These are just some strategies you should do in order to promote your business effectively through email.

New developments in Email Marketing Systems has streamlined and automated the whole process and included features like survey & feedback forms that provide valuable information about your customers and your business as a whole.

In addition to that, there are some email marketing tactics that will most likely gain even more loyal customers for your online business. They are:

* Intergrate email with social media. This includes the use of social profiles like Twitter, Facebook, LinkedIn, etc. You can use a blog to highlight your emails content and offer email subscribers with personalised options like receiving monthly newsletter or RSS feed with daily news.
* Build your database by offering special deals only to subscribers. Provide great, informative content to keep the subscribers interested – don’t do the hard sell as this will only turn subscribers away. Rather, provide a “Product of the Month” at a great price to entice customers to either purchase now or remain subscribed for future great specials.
* Personalise your Subject line with the subscriber’s name. Most email marketing systems can do this automatically. This will ensure a higher open rate. You should also specify the person or business sending the email, either in the “email from” box or the subject line.
* Execute a SPAM check to minimise “Spammy” words thus ensuring a higher delivery rate to your subscriber’s inbox.
* Re-engage sleeping subscribers & customers. To re-engage inactive subscribers, you can offer a free trial of the product or service to entice them back to your business and create a sense of urgency by limiting your offer.
* Creating viral campaigns. Viral marketing isn’t something of a new concept but with sites such as Twitter, Flickr, Digg, and Facebook, your email will be extended to an even greater audience.
* Optimise landing pages. Email marketers can more easily perfect landing pages to maximise conversions with the advancing marketing automation technology. Many email marketing tools now offer optimising capabilities to let marketers test multiple page variations and keep close watch on the performance of each. Testing and optimisation can easily yield 5-10% lift in conversion rates.
* Having good analytical reporting features will also help you determine the effectiveness of your campaign detailing open rates, forward rates, click thru rates and much more. A system that automatically manages unsubscribing customers and bounced emails is a must. One like VMA Emailer offers all the above features and is a good start for your email campaign.
Now you know which tactics improve the bottom line in email marketing. Start incorporating these ideas into your marketing and you’ll be amazed at the results it will bring.

Author Resource:

For more information go to: Visual Marketing

Related Articles


HTML Ready Article. Click on the "Copy" button to copy into your clipboard.




Firefox users please select/copy/paste as usual


New Members
select
Sign up
select
Learn more
ASK It!
ASK It!

 
Directory Menu
Home
Login to Directory
Submit Articles
Submission Guidelines
Top Articles
Link Directory
About Us
Articles Directory Advertisement
Articles Directory Advertisement Media Kit
Contact Us
Privacy Policy
RSS Feeds


Categories

Accessories
Advice
Aging
Arts
Arts and Crafts
Automotive
Break-up
Business
Business Management
Cancer Survival
Career
Cars and Trucks
CGI
Cheating
Coding Sites
Computers
Computers and Technology
Cooking
Crafts
Culture
Current Affairs
Databases
Death
Education
Entertainment
Etiquette
Family Concerns
Film
Finances
Food and Drinks
Gardening
Healthy Living
Holidays
Home
Home Management
Internet
Jobs
Leadership
Legal
Medical
Medical Business
Medicines and Remedies
Men Only
Motorcyles
Opinions
Our Pets
Outdoors
Parenting
Pets
Recreation
Relationships
Religion
Self Help
Self Improvement
Society
Sports
Staying Fit
Technology
Travel
Web Design
Weddings
Wellness, Fitness and Di
Women Only
Womens Interest
World Affairs
Writing
 
Actions
Print This Article
Add To Favorites
[Valid RSS feed]

Copyright LOOK 4 ARTICLES FREE DIRECTORY - 2005-2012 - Powered By: HYIP