Promotional desk calendars can be a great help in drumming up new business, garnering potential customers and clients, and showing your appreciation for the patronage of existing customers, suppliers, business partners and so on. It is also a fantastic way to increase your brand visibility and the recall value of your brand name and logo, within the community at large. Promotional products are effective primarily because they are useful items that the recipient appreciates, and because they are useful, they are used often and publically, giving your brand a wide range of visibility and recall. Items like the personalized and customized desk calendars from the range desk calendars are among the most effective and useful of promotional products available today. They are supremely economical, costing a very tiny amount for each piece, and give you much more value for every promotional dollar than most of the more traditional and mainstream methods of advertising.
A 2010 study conducted by the Advertising Specialty Institute concluded that promotional calendars can offer as many as 227 separate impressions every month, or 2,724 impressions in the course of a year, at a tiny fraction of the cost you would incur to garner the same level of exposure by any other means of advertising such as print or electronic media. These promotional desk calendars are perfect gifts or giveaway items for the entire community, being equally useful to students and teachers, office managers and clerks, doctors, engineers, business owners, and anyone else you can think of. This type of desk calendars also offer more space for scribbling in notes, writing down any appointments, and so on. They are also small enough to be unobtrusive, and yet large enough so that they stand out, even if they are on the most untidy of desks. As a result, the promotional desk calendars such as the ones available from Action Printing products make the perfect gifts for your employees or giveaways for special customers as well as events like promotional drives and trade shows.
The giveaways of promotional desk calendars are perfect for all kinds of recipients, from managers to students, from teachers and school administrators, to busy moms and office workers, and everyone in between. Not only are they good of the morale within your company, making employees feel valued and appreciated, but they also are an invaluable tool for any of your clientele or prospects who are leading active lives. Promotional desk calendars provide maximum possible efficiency in the least possible dollar outlay. They give long term and repeated visibility to your brand and logo with your clients, colleagues, prospects and the general community. They are the perfect and most flexible promotional tool for making your brand visible and helping people keep track of their time and their chores – professional and personal. Customized desk calendars can constantly remind your corporate contacts, employees, clients and so on about your products and services – 24/7/365. They make effective tools for time management and can be professional-looking and aesthetic additions to the office desks of all kinds of people, associating your name and business, in their minds, with efficiency and an overall feel good factor.
Author Resource:
Bob Simons is Marketing Director of Action Printing, the Promotional items Superstore. More information can be found at Desk Calendars
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