One of the fastest ways to gain exposure, drive traffic, get leads and make more sales is to line up and execute a simple article marketing marketing campaign.
While an apple a day may keep the doctor away, an article a day might be exactly what you've been attempting to find to take your business to a higher level.
Let's a take fast look at a few of the problems you might want to take into consideration before getting too deep into the process so that you can put the likelihood of succes in your favor.
Straightforward Article Marketing Explained
The brilliant thing about setting up a straightforward article marketing campaign is once the initial planning and set up stages are done you'll find scaling the model to supply even better results is both fast and easy. Make a system and you may even outsource the entire process.
Two things you are going to want to keep under consideration from the very beginning. First is the technique you may use to distribute your content. Second is the quality of your content.
Both these issues are necessary to produce the results you're looking to attain. If your content is debatable, you'll get questionable results. If you take short-cuts in distribution, you will short-change the results you get. Both processes go together. Create off-the-charts content and make sure to get it in front of as many people as possible and you will have found yourself a winning combo.
Simple Article Marketing Set Up
The majority of the articles you will find in the article directories are the same format. Knowing this you can set up a straightforward article marketing template to follow when writing and preparing your content.
Each catalog will ask for a title, a short 25-50 word outline, the body copy, author resource box, 3-5 keywords or tags and a both the main and secondary topic categories your article fits in. You will be able to add 2-3 links in the body copy or writer resource area or a mixture of the 2.
Content for the Straightforward Article Marketing Campaign
Perhaps the strongest way to ensure readership of your content is to only write content that you know is being actively searched for. This can be done by accepting who your best target audience is - the person or people most certain to have an interest in your product, service, opportunity or information.
Once armed with this info, use a free keyword research tool like the Google External Keyword tool to discover exactly what words and phrases your audience uses when conducting a search on the web. You need to use a paid tool like Market Samurai to dig even deeper to find the best keywords and keyword phrases used by the competition. Write your content to speak directly to search question you have exposed using these tools.
Simple Article Marketing Distribution
There are roughly twelve high traffic article directories you can by hand submit your articles to for inclusion. Expect this process to take more than 5 minutes or more per list. The time you spend by hand submitting your content to these serious traffic sites can pay large dividends.
An alternative way to take your straightforward article marketing distribution attempts to a higher level is by utilising a mixture of manual submissions with automated mass submissions. Use automated tools like Article Marketing Robot and Unique Article Marketing Wizard to syndicate your content to hundreds, even thousands of article directories within minutes. The results will simply astonish you.
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