A lead generation website is one that encourages a visitor to make an inquiry or opt in to get further information about products and services.
When setting up a new website for the purposes of lead generation, or evolving a site that does not have an opt-in box, consideration should be made when selecting an e-mail program.
Lead Generation Website Autoresponders
There are many fantastic firms which will handle all your emails,eg Aweber and MailChimp, and these programs can be built to send out a sequence of pre-written messages as soon as somebody signs up. In most cases you can decide to need a double opt-in process to help protect both you and your prospects from getting penalised due to spam beefs or not. I've found requiring prospects to approve their request for more information dramatically decreases the amount of leads you will ultimately get.
You may also want to write your mails to provide quality content - not just a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing less than a pretentious sales message every two days?
Consider also the information you ask for when you design your opt-in box. Folks do not like giving out too much information at first, but always get the subscriber's first and last names and you may have a box for any other information pertinent to your business. For example, you may have a drop down box that lists the products on your site and from you can find out particularly what information your subscriber is attempting to find. If you have six different products you can then build 6 different list in your email program and target information and other products in particular to those people.
When you set up autoresponders or any sort of email campaign, it's important that your mails are checked and checked again. Many individuals are not impressed by typos, and even more will not read amail that's a mile long. Make your emails precise and to the point, and written in short paragraphs, in simply digestible hunks.
Once your list has grown to a respectable size, you can also send out an once a month newsletter, informing customers about new products and services you have added.
Address your customer by his first name, not "dear subscriber" as is frequently seen, and write your copy as if you're writing to a chum, don't blind customers with "get this" or "buy this", it turns folk off. The easiest way effect a sale is by helping people, by giving them relevant information and anything free is usually good, for instance a free electronic book.
Ensure that everything you send your subscriber is important and of worth. If your "unsubscriber" list builds too fast, that is a sure sign you are doing anything wrong, although you will always get some individuals that unsubscribe.
So understand that your autoresponder and the emails you send out are at the very heart of your lead generation website. You wouldn't have a lead generation website without it. So spend a while changing and refining this side of your system. Don't just toss away a bunch of e-mail pitches. Relate. Form a relationship. Ask for feedback and collaboration.
A lead generation website never sleeps so you can!
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