Reflecting on my own experiences, I can recall a time where a discussion over Facebook with my friends influenced the outcome when it came to making a choice in buying my first home within a specific locality in Melbourne. It even came down to choosing the most "trusted" real estate agent from the 5 working in the location centered on a friends recommendation also on Facebook!
Can the advantages of internet marketing be viewed and felt?
Definitely! Just ask any old-fashioned shop retailer managing a small to mid-sized business within Melbourne and several of them would admit that they are struggling financially. Companies stubborn enough to dismiss the advantages of online marketing are definitely feeling the pain!
More over, a few business proprietors I've spoken to admitted considering charging the "walk through" traffic a night club style "entrance fee" because they are simply sick and tired of prospects coming into their store, trying brand name clothing on, taking a photo of the garment, adding notes concerning size, colour, model number and last however, not the least PRICE inside their mobile phones!
In a buyer's perspective, younger generation I've engaged have almost certainly caught on to the "advantages of internet marketing" particularly when it comes down to getting the very best price on line for brand name clothing and accessory items. Many of them admit to even using their internet-enabled cellphones as bargaining tools, confidently showing the store owner what their competition is selling the exact same garment for... after which of course the discussion on PRICE begins.
Advantages of Internet Marketing for Business Owners Shouldn't be underestimated...
A present example that comes to mind concerning the advantages of internet marketing and no doubt in the minds of Australian billionaire companies such as Mr James Packer, turns on a Melbourne based internet business which Packer and a consortium of institutional investors backed with 80 Million dollars!
The company catch of the day which recently branched out and launched a fresh shopping internet site called mumgo.com.au has been positioned in the market to concentrate its focus on the particular physical and social needs of family women with young ones.
By having an existing client base of over 2 Million people for their primary online business and reporting a $240 Million dollar profit for the previous financial year, it's self evident that the two company directors definitely see huge advantages of internet marketing for their online propositions.
Toying with the notion of whether there have been any advantages of internet marketing on mobile phones as these days I see more and more people engaging their respective iPhone or Android Smart Phones for business, pleasure, research and obviously now for social interaction. I for one love my iphone and the ability that it gives me to analyze on the web while "on the go", watch video content and engage global members of my Empower Network Closed Group on Facebook!
I actually do envisage seeing advantages of internet marketing "Apps" which consolidate all the information you need for a particular business or person for example, rather than trying helplessly to bookmark it in your smart phone but that idea I will share with you another day!
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