Persuasive is a lot different than the more common writing, in which you are simply trying to provide your readers with some new information. Yet when you are trying to persuade someone through your writing, you need to do more than get to the point - you also need to persuade them into doing something. Up next are three critical things that you should add into your writing in order to make it compelling.
Give your audience a story that will have meaning to them and you'll be on your way to getting their attention and their business. You'll get even better results when combined with other persuasive skills. What is it about telling a story that is so compelling? The main reason is that people don't want to be sold they want to convince themselves. With stories, your audience isn't poked or prodded to buy; the story just shares the information and leaves everything else up to the audience. You aren't trying to convince anyone you're just helping them decide. It's a lot easier to connect with your target audience when you give them something most people can't resist - a good story.
Don't forget to invoke the power of tribal instincts when writing persuasively. Simply implying that there's a group to be part of will have people clamoring to get in. While this may be a tried and true method for converting to sales, the fact that it is so successful is why you continue to see it used among top marketers online today. This method makes your audience feel like they are missing out on being a part of an exclusive or elite group of people and they want to be invited in. The key lies in finding the right group of people who will want to be part of your particular tribe.
Appeal to the emotional state of your audience. If you really want to make the most of emotional writing, make sure you key in on different emotions during different areas of the story you're telling. All kinds of emotions such love, anger, greed, and fear can be used to trigger specific responses from your audience. It's true the persuasive writing needs to engage the mind to be effective but if you engage the heart it can be explosive.
In summary, from the above article it becomes quite clear that in order to persuade your reader strongly, you need to make a deep impact on his/her psyche with your words.
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