Web 2.0, which rose like a phoenix from the ashes of the dot-com collapse of Web 1.0, is now on fire with novel web applications that are powerful and exciting. Possibly as a result of novel advances which have been developed, allowing for more useful communication, socializing, and sharing in the process, this is a whole different approach to the Internet. Changing the way business over the Internet is pursued, this forever altered our perception of the online universe. Obviously the goal of an online company is to find ways to generate interest in its product. Using Web 2.0 to promote your business is much the same as using any other advertising plan. Here, let's examine just how critical Web 2.0 marketing really is, and explore the many advantages it has for your online company.
We should examine the basic attributes of Web 2.0 to begin with. It has been given many names and meanings but in the truest definition, Web 2.0 is the second coming of the Internet, where the online world moved away from using static web pages and turned into a more dynamic environment with elements like social networking and content that can be shared. Buzzwords that you may have heard describing programs and technologies commonly used today including blogging, twittering, commenting or feeds are all part of the Web 2.0 movement. Many feel that one of the most important advantages of Web 2.0 is that it has become much easier people without HTML or design skills to create their own individual space on the web. There are a number of free UGC or User Generated Content sites that you can use to publish your own content. You can have your content submitted on these Web 2.0 sites, which have all the major features such as RSS feeds and the ability to have visitors hold discussions in the form of comments.
To consider in what ways Web 2.0 will assist you with your Internet advertising, we will look at comments as a case study. Search engines look for new content. Any content that is updated on a regular basis will frequently get indexed by the search engines. The comments that you get from people on your site, will serve as new content that you didn't even create yourself. Not just comments, but also RSS feeds prove to be useful, since they permit any person who is interested in subscribing to your site, and allow them to be kept informed when any alterations occur. And this is how you receive follow up visits to your site. When you submit your RSS feeds to RSS directories you will have backlinks, which create more traffic, which in turn improves your search engine rankings. With this, you don't just benefit from direct visits to your site, you also get residual hits from the many various search engines.
If your Internet marketing strategies don't include Web 2.0 techniques, you are ignoring powerful revenue increasing opportunities. You will gather a greater advantage over your competitors and generate a hardy rapport with your audience.
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