Are you using effective marketing tactics? Pop-up ads have a bad rep, but the newest types of pop-up ads are attention getting without being intrusive and annoying. The better web advertising agencies use cutting edge technology to impress buyers with unusual techniques that attract attention and stick in the mind. In fact, according to research on web advertising, floating ads can boost your clickthrough rate from 2-5 clicks per thousand impressions to around 30 clicks per thousand impressions. That's an increase of 600 to 1500%. Combine that with landing pages that convert well and imagine what that kind of clickthrough rate can do to your bottom line. Got that thought in your mind? Good - let's look at why floating ads are more interesting than other kinds of popups and at some of the other types of updated web marketing you should be using in your online marketing campaigns.
Floating Popups
When the Boston Globe wanted to increase their home delivery subscriptions, they put together one of the cleverest floating ads you'll see anywhere. When a visitor opens the website at Boston.com, the Globe's online home, an animated Boston Globe delivery truck drives across the screen, tossing newspapers onto the front porches and lawns of homes along the way. After the truck drives off the edge of the screen, a small box floats in the corner inviting visitors to sign up today for a special promotional price. How irresistible is that?
Floating web ads let you unleash your creativity to attract attention and get people excited about your product. Isn't that the whole point of pop-up ads?
Email Marketing
If email marketing immediately makes you think of spam mail, you've got some serious catching up to do. Today, email marketing is about a lot more than just sending out as many identical messages as possible in the hopes of reaching people who might click on your website link. With the aid of email marketing software, you can compose sophisticated email marketing messages complete with video links and audio content, track responses and create responsive email marketing campaigns with follow up emails and responses.
Sophisticated Ads
A few years ago, pop-up ads became so annoying that every web browser integrated blockers and virtually eliminated one of the favorite web marketing tools available to webmasters. Today, pop-up marketing is back with a vengeance with sophisticated tools that allow you to create ads that bypass most pop-up blockers and grab your website visitors by the eyeballs.
Sticky Notes
Among the most popular pop-up marketing techniques are pop-up sticky notes. They make use of a format that's familiar to just about everyone - the yellow sticky note that immediately telegraphs "I'm important! Pay attention!" Since they don't open a separate window, they're immune to pop-up blockers. You can set them to fly in, drop down or fade in using just about any criteria you choose.
Want to keep visitors on your page with a last minute offer or toss them that one last killer reason to buy your product? Talk to a cutting edge web marketing company about the new technology available to ramp up your bottom line with website pop-up marketing and other new ad techniques.
Author Resource:
Chris Robertson is an author of Majon International, one of the world's MOST popular internet marketing companies on the web.
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