Presell copy can be so effective because it does not have to be a review but works just as well as a review - and people are suspicious of reviews, anymore. You can combine the next couple of presell writing lessons with other approaches such as conversion optimization and become nearly unstoppable.
One of the objectives of preselling is to increase trust that your readers have in what you say about the product. Sometimes you may be able to find someone who is known in your market, and they have written something positive about the product, but be very sure you secure permission to use that testimony. People really like that kind of social proof because a lot of times they are just waiting for a good reason to proceed with the sale. What you can also do is actively search for these experts, and then just negotiate a trade for a link to their site. How well this will work for you is up to you if you decide to give it a shot, so be determined to find someone and you just may do that.
Always approach writing presell copy with the though in mind that you want to assist the reader by educating them about something important. In order to get your prospect to make an educated buying decision, he needs to have the right level of knowledge about the product that you're promoting. In addition to including all the required elements of good presell copy, you can help your cause by writing in an engaging manner that helps to keep readers on the page.
Your copy will allow the reader to proceed to the sales copy knowing much more about what is on the page, and that should have a positive effect. Once you are done, then add your tracking script and see what happens, and that is all anyone can ever do.
Nothing works better than some spoken words or writing from a totally recognizable expert in the field. So do not forget to do this, and honestly we do not see a lot of people using this somewhat unique approach in their preselling. One important thing is to put some tracking script in place, and maybe test with and without the methods we described above.
It is tough to rule out the power of preselling because it plays off of human nature, and that has still not changed.
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