For your market to be lucrative you want to build your list of prospects so as to increase your customer base and Solo Ads is a perfect techique to do just that. This entails spending time, money and work on your part to receive results come to light in your business. Advertising is not free for the most part so you will have to spend money to make money.
You are most likely wondering, what are Solo ads?
There are two different kinds of Solo Ads the first are the paid Solo Ads, this is where you pay a Solo Ad company to send your email ad to leads, which are at that time delivered to your landing page where you will be able to capture their contact information.
The second type is an ad swapping, this is where two people exchange with each other their email list promoting their landing page.
How it works?
Well, to begin with you have to decide upon a Solo Ad company, who has a list of prospects at that time you submit a promotional e-mail to the list provided for a fee.
Choosing the Sols Ad provider
An important elemet to remember when using Solo Ad providers is that you need to that the list you are given contains leads in line with your business; otherwise it might end up being a waste of cash flow if you advertise to the wrong target audience.
You should again be very mindful when selecting the provider you are going to deal with. You must to ensure that they are professional and that once you contact them, they respond in a timely manner.
The parts of a Solo Ad
1. The headline
This must be attention drawing and eye-catching to the lead as it is the only thing they could see in their in-box and if it doesn't draw them in they won't read the email.
2. The body
This must be very brief, around 4 to 6 lines. Again, I cannot impress enough that the body has to speak to the prospects problem. Ensure that the headline and the body speak the same message, if not your prospect will see an attention drawing headline but once he opens the email and finds an altogether different body, and at that point automatically deletes it.
3. A call to action
This is point you offer the solution to the leads problem. Say for example, watch this free video.
At the end of the day, you must keep in mind that, your aim is to grow a list of potential leads that could join your business, and this list is to aid you to produce income that enable you to pay your Solo Ad provider.
Trying out Solo Ads
Before absolutely committing to your Solo Ad provider, above all if it is the first time you're working together, you should do a test-run where you will for instance buy a small number of clicks and test your ad to check how effective it is. If it serves the purpose well and you get the leads you werelooking forward to then, you might if you choose to next expand the number of clicks.
You can find Solo Ad providers generally in the marketing arena, in this case, internet marketing. I recommend Warrior Forum he has people seeking to buy and in like manner sell Solo Ads. A good reputation is a paramount aspect when seeking a provider. Or else, you may end up losing your money with nothing to show for it. My other recommendation is soloaddirectory.com Reed Floren has tried a lot of the Solo Ads and on his blog he offers his recommendations.
It is in like manner possible to do some investigation on people in the same line of business as you who have engaged the use of Solo Ad providers. You should next check their success rate.
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