Search engine optimisation or S.E.O is an important piece of all website designs as it can vastly make a contribution to the ranking of your site or blog. Frequently designers make the error of thinking that S.E.O is the job of only Web marketing consultants. But this is not true ; each front end designer or developer also has take on S.E.O responsibility to ensure acceptance of the internet site.
Plenty of traffic can be lost if the website you have developed isn't search site friendly. Most frequently, developers or site controllers aren't even mindful of this fact that will lead to the failure of the site. In most cases, the visitor will type the info he requires in a search engine which throws up relevant results. Very rarely, does the use basically remember the name of your internet site and only if he has been utilizing the site for quite a bit. Therefore search engine optimization becomes awfully critical for the flow of traffic to your website. Losing traffic also implies losing possible customers that may in turn result in loss of profits too.
Every search site has its own procedure using which it ranks web pages. Hence as a developer of internet site designs, you have to understand the varied factors that influence this procedure which affects the ranking in the search site. The task of an SEO expert involved 2 aspects ; both on-site and off-site. On-site S.E.O includes things and changes that you can make to your website like internal links, site structure, HTML markups and also use of target keywords. Off-site SEO includes factors that you don't have too much control of like the number of people that link to your internet site and also , the number of backlinks received by the site. These are often interlinked and the right handling of on-site S.E.O can look after the off-site SEO all on it's own.
One of the top S.E.O mistakes made by many developers while making website designs is the use of a Dash page on the default home page to go into the site. Since the 'enter' link is in the Flash object, the spiders cannot follow the link and thus is not picked up by the web spiders although your internet site is visited a lot . Overusing of Ajax is another enormous SEO mistake that is manufactured by many designers. Ajax content gets loaded in a dynamic demeanour which can't be picked up by spiders or indexed which brings down the rating of your site.
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