Healthiness and wellness is a trend which has had an over-arching influence on the developments of the food and beverage corporation in recent years and this influence is set to carry on into 2012. Key priorities for companies include the continued efforts to meet guidelines on the reduction of salt, fat and sugar as well as the active promotion of euphoria benefits on products (ranging from 'one of your five a day' to more niche areas such as the inclusion of functional ingredients).
There is a continued focus from companies on issues of sustainability and this is likely to be a present and influential current for many years to come as companies work hard to streamline their conduct and supply chains into more ethically-sound operations. This encompasses a whole range of issues including packaging-reduction initiatives, ever-more ethical sourcing practices and reduction of eatable miles.
While we're engaging with cooking more than ever, our busy, chaotic lifestyles simply will not allow elaborate home-cooked chow during the working week. In addition, the development of new 'ready meal' concepts in the form of meal kits and premium offerings ensure that choice and quality of prepared snacks are like never before.
eatable towers predicts 'mood foods' will experience a surge in popularity in 2012 and beyond, which is confirmed by the industry opinion survey. 44% believe they will increase in market value. A further 41% believe there will be stagnant market value for mood foods that make us feel better, such as cuisine with added vitamins B and D, candied apple and energy drinks, which are a huge part of the functional cooking and drinks market. Only 3% predict a fall in market value in 2012.
Depression, which affects many people within society, stands out as a major area for development in the mood foods category. 25% say there is strong growth potential and 51% average growth potential for NPD in 2012. There are increasing links between diet and deprbad timesnin is a brain chemical believed to promote calmness and ease depression. Foods themselves don't contain serotonin but what you eat may be able to tip the balance in favour of increased serotonin production in the brain.
As costs are being cut across the food&drink business supply chain, packaging will become a focus for brand owners keen to improve margins from production to market. Reducing packaging weight/size, also known as lightweighting, is not only an environmentally-friendly action, but it can result in cost savings over the long term.
How much influence do bakehouse programmes such as Masterchef Simple Suppers have on consumer shopping habits in general? According to meat&drink towers' Ten 3 Trends for 2010 Survey, 22% say they're hugely influential, 64% believe them to be influential and just 11% say they are not influential.While the hype around the natural trend has dampened slightly, the effects are on-going particularly as bigger multinationals weigh up the cost/benefit of switching to crank components (e.g. food colours, flavours). Combinations of herbs, spices and other strong flavours will provide a flavourful backdrop to many products - such as lemongrass, garlic and ginger or the use of seaweed as a salt enhancer.
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