If you own a rental property, you will be well aware of the problems and the financial consequences if your property remains untenanted. You will also be aware that it can be difficult to find any kind of tenant and especially the kind of tenant that you would like to have. It is therefore important to ensure the maximum visibility of your property amongst your target audience reach out to as many potential tenants as possible. You would have to put in a lot of time and effort to ensure effective advertising but you will be well rewarded for your hard work.
These days, the most effective medium for advertising is the Internet. Most potential tenants go online to get information about and research properties that would suit them. You can hire a property management company to handle the renting for you or you can do it by yourself if you understand the process. Online advertising means that you can provide lots of detail about your property and be visible 24 hours a day 7 days a week. There are many websites that you can use and you can start inexpensively to gauge the reaction to your property. There are also free sites available such as Craigslist.com.
You could seriously consider creating a website for your property that will highlight the best features. This gives you plenty of scope to provide relevant information ranging from a virtual tour of the house to neighborhood amenities such as schools and shopping. Make sure that you only provide the information that potential renters would be interested in viewing. You could even consider making a short video for the virtual tour that you can post on Youtube or other video sharing sites.
In any form of advertising, give some thought to the content that you provide. Provide lots of pictures and in particular, project your kitchen and bathrooms because most online searches are conducted by women and these are the features of interest to them. One picture is not going to be enough and you should provide lots of large pictures that make for easy viewing. If you have a floor plan that you can upload, so much the better. Even if you only have a printed floor plan, it is worth the effort of scanning it so that you can post it online.
Make sure that any text descriptions that you use are short and snappy and preferably in a bullet list. Huge chunks of text will turn off any potential renter because nobody is going to bother to read it. Remember that some fonts and font sizes are much easier to view than others. Avoid the temptation to sound like a third-rate commercial by offering freebies or "special offers". These will only detract from your credibility.
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