You should start off by generating yourself an E book and you will also want to ensure that the E books topic is the same topic as your site. If you happen to be promoting weight loss products, all you will need to do is create an E book with some suggestions on how to lose some weight. Throughout this E book you need to provide links to the men and women who are reading this book which will lead them to your money sites. You could just get an affiliate link for a weight loss program and included it in your E book and as an excellent resource for losing a few pounds. Actually, by filling your E book with various affiliate links, you will wind up having multiple programs that you are promoting that you can make money from.
At this stage you have to make this book viral and the way to do this is by giving this away to folks and allowing them to give it away to other folks. For example you are able to produce a simple page with or without an opt in form, and explain to men and women that they can share this useful information with anyone they want. Your primary goal is to get this into the hands of somebody who may have a massive e-mail list which is based upon that niche your E book is in. And again, mainly because anyone who receives this E book will be able to give it to anyone they want, it could easily end up in the hands of millions of individuals in an extremely short amount of time.
You might also want to think about making this a re-brandable E book, as this will give individuals an incentive to give it away because they can actually make cash with it. You do this by allowing these individuals to replace some of the links in the E book with their own affiliate links. Needless to say you want to make certain that you keep a few of your links in the E book as well. By allowing individuals to earn money by giving away this E book you will be able to get it out to even more individuals.
There are plenty of other ways to use viral marketing in your Internet Marketing and advertising efforts but these suggestion should get you started. For individuals who want to figure out a number of the other ways that viral advertising and marketing can work, you are going to be able to find information in the search engines.