There is more to managing a restaurant than just opening the doors and waiting for customers to walk in. A big part of running a restaurant is marketing and promotion. Without the right adverting plan, the success of a restaurant is greatly reduced. Fortunately, there are a number of effective strategies you can implement to increase exposure for your restaurant.
1. Create Customer Incentives: Most people will say they are more likely to frequent an establishment that offers special deals. For instance, you can offer such deals as ‘free appetizers,’ ‘kids under a certain age eat free,’ ‘buy one get one free,’ ‘free soda refills,’ ‘free meal on your birthday,’...etc. As well, you can sell gift cards and give out free gift vouchers. An example of a free gift voucher can be ‘buy an entree and get a free salad.’ Offering customer incentives encourages repeat visits and customers will bring other people with them to dine. By making a small investment in incentives, you will earn big rewards.
2. Online Promotion: The internet contains a wealth of resources that a restaurant can use to increase exposure. It is important to create a website where you can talk about your restaurant and provide updates about upcoming events and special deals. You can also collect email addresses where you can send out newsletters. You can offer online members of your website special discounts through email that they can print off. You can also join such social networking sites as Twitter, Facebook, and MySpace. You can use these networking sites to gather members and followers that you can interact with and update them on special events and promotions. You can also create a Blog that focuses on your restaurant and you can Blog about issues that relate to restaurants such as healthy eating, recipes...etc. Make sure you use plenty of keywords that target your geographical area. As well, it is important to post your business to online local business directories. Many directories even provide an online map where people can get directions to your restaurant.
3. Local Promotion Strategies: There are a number of things you can do to promote your business locally. For instance, place business cards and menu fliers in hotels, tourist bureaus, supermarkets...etc. You can also hold a special buffet event where people can pay a small fee to sample various types of foods that you serve. Make your restaurant available for charity, sporting, and community events. As well, you can sponsor public events where you can post a banner of your restaurant and give out free items with the name of your restaurant. Examples include mugs, T shirts, notepads...etc.
The key to improving restaurant exposure is to be constantly engaged in activities that keeps your restaurant in the public eye. You want people to think of your restaurant first when they decide to dine out. Being active in the online and offline community, offering unique specials and events, and showing customer appreciation, will all go a long way to increasing your restaurant’s exposure.
Author Resource:
When trying to find a local restaurant in your area the best place to check is local Canadian online directories. Whether you’re searching for an Edmonton restaurant or an Ottawa restaurant you will find a wide range of dining options online. http://www.canpages.ca/
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