Even if you are just getting into IM, you can learn how to write website copy that is certainly good enough. It is the level of copywriting and what you are writing for that tends to separate the wheat from the chaff. However, there are a few points that you should always keep in mind when you're starting off with copywriting, especially as a non-writer.
When you write real copy, and not necessarily your articles, you should always write just like you speak to someone you know - but keep it clean. That's right, by simply writing like you're talking to a friend or trying to convince your brother about something, you'll take away the biggest hurdle and that is how to write. Be open in your approach and don't restrict your thoughts in any way. Nothing is universal, and we say that because of the fact you need to take who your audience is into consideration. So then another point is to have everything laid out as far as your plan of action and strategy. So there are several very good tips to keep in mind, and if you get a copywriting course you will see that again, but in more details.
Another thing that you need to keep in mind is that when you're writing copy for the web, you will have to impress the emotions of your target audience to get them to take action, whatever it may be. Have you ever noticed that the simple act of offering a freebie still needs to be sold? You will see copy elements in that, too. So if your copy resonates emotions and gets your prospects comfortable that way then you'll find a much better response coming your way. We always tell people that none of this is hard, but just wait until you sit down to write your own. The ability to empathize with other people will help you as a copywriter because you need to have an idea about how they think and feel. So regardless of the intent of you copy, the affect is to make them lower their resistance so they will make the buy.
You really should not ever have any issues with silly problems like poor spelling or bad grammar in your copy. You can check for errors in seconds, so we do not want to talk too much about it. If you never proof read what you write, then you are surely not putting out your best efforts. You can have someone else read it or just read it yourself, and try reading it aloud; you will find that interesting. It will not only make you a better copywriter, but a more responsible one at that.
There is no substitute for effort, dedication and just the willingness to improve with copywriting.
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