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How to Build Trust with Your Visitors and Boost Your Sales



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By : Fred Gilbert    99 or more times read
Submitted 2011-08-16 14:00:26
Trust is one of those inconvenient things that unfortunately does not exist as a Wordpress plugin, and so that means you have to get it the old-fashioned way - you must earn it. So, that is the subject of our conversation today, and we will endeavor to help you get moving in the right direction.

It is funny, in a way, that people never notice a site that appears professional and clean, but let one thing be out of place and they are all over it. Little mistakes in a site design are kind of like typos in that most people will forgive a little bit until there are too many. Take your links for example, sometimes they can break for whatever reason, and so you just need to create the habit of checking them on a regular basis.

Broken links, and the reason does not matter, have to be identified as soon as possible and quickly fixed. This area is a site usability concern, and most of those factors really do make a difference. You too have probably wondered many times about the identity of the founders for the various sites you have visited. For so long it has become commonplace for a lot of online marketers to not be unwilling to reveal who they are. When there is no disclosure, then it is normal for visitors to wonder if everything is above board. You need to come out in the open and actually show your visitors that you've got an identity that you're not afraid to reveal. Win the confidence of your visitors by giving them something that will stop the doubts cropping up in their minds. The identity that you reveal to your visitors will actually help you garner more sales because people buy only from those sites that they know isn't shady or looks scammy.

If you have never been scammed on the net for anything, then you are one of the two or three in the world. You know what to do and avoid - do not go over the top, or maybe even near it, with your offers or your benefit bullets, etc.

If you do the right things, then for the most part there is no reason for anybody to become wonder. Make everything on your site professional and show up for the game every day, and soon enough good stuff will start to happen.

We have only covered a few of the many methods you can use to help build trust in your site. Never feel like there is nothing you can do about a situation because 99% of the time that is false.

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