Boosting the conversion rate of your website isn't something that can't be achieved; there are many simple looking sites out there that are very conversion friendly even though they aren't doing much. You'll find that your conversion rate improves quite a bit if you implement the tactics we'll be covering below.
The Call to Action Should be Repeated Several Times: It's not always enough to only have your call to action at the conclusion of your offer or page. You should try to insert the call to action in various effective forms across your website in prominent places so that you're constantly reminding your prospects to take action. A call to action should be prominently displayed and also very simple to understand, as you can't assume that prospects will go out of their way to search for your buy button. Putting in more calls to action is an easy way to boost your site's conversion rate.
A website that won't let you down when it comes to helping you navigate it or makes a focused effort on getting the navigation right is something that can impress you. The size of your website doesn't matter, because if you don't make it one that your prospects can easily navigate, then you can expect bad conversions. You have to do whatever you can to make it easy for your visitors/prospects to find what they need, whether its the contact page or something buried in your archives.
Make it easy for your visitors to browse and go from one page to another by using an internal linking structure. Make sure that the search engine that you are using on your website is also good so that no one has a problem finding what they want. Once you have navigation that is easy to understand and follow, you will see your conversion ratios increase automatically.
User Friendly Text: The choice of text, its size and color can make a difference in your sites conversions. Be sure your webpage text is the appropriate size and user friendly for your visitors. For example, don't use tiny text that is gray in color on a white background because it will be hard to read and it will be a turn off for your visitor and make them leave your site without taking any action. How will you convince your prospects to buy from you if they find your content unreadable? Or to subscribe to your newsletter? Every little thing can make a difference, so make sure that even your fonts are kept simple. Having your visitors feel comfortable with your website and making them feel it is the right place is something to focus on so that it will lead them to take the action you desire. Include Real Testimonials: It's a fake world out there, and there are a lot of websites that don't have a problem faking testimonials just to show their prospects that their product is worth it. The average Internet user today is more educated and wary so this unethical tactic will backfire.
People desire real proof and they will take the time to analyze your testimonial to make sure if its true. Be sure to use real testimonials from your real customers and if possible add a picture to the testimonial or ask your customers if they would be willing to give you a video testimonial which is more convincing. It isn't necessary for you to make major changes to your website or your sales process to improve your conversion rate or sales. While the tactics discussed above are simple, if you implement them, you will see better conversions coming your direction soon.
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