Can you afford to turn down new patients in today's economy? Applying correct HTML keyword code in your practices website is key to driving potential new patients to your website from Yahoo, Bing, and Google: the three big serps.
Keyword phrases are the phrases and words potential patients type into the three major search engines to find your product or service. No matter how good your site is, if your prospective patients aren't able to locate you on Google, Yahoo, and Bing in your surrounding market, it's not doing your, or your practice, any justice. Your website will not even be in the running for page one placement in the major search engines unless Search Engine Optimization (SEO) measures are implemented to improve your website's visibility.
75% or more of dental and orthodontic websites do not have seo implement effectively. In the past few months alone, not a single one of the site we assessed were optimized for keywords correctly and a couple weren't even located on any search engine business listing in their own town... With small adjustments both websites were indexed in under 3 hours and the other practice websites improved in rank on Google, Yahoo and Bing, in their market, almost instantly.
So how exactly does your practices website stack up?
Here are some quick tests that you can run on your site to see if you can be easily discovered on Yahoo, Google, and Bing:
1. Go to Bing, Google, and Yahoo and, in the search box, type in patient keywords - [your city,state] orthodontist. Orthodontics, orthodontist, and braces are examples of the important keyword phrases your potential patients will use to find your practice on the major search engines.
2. Did your website show up on page 1 of Yahoo, Bing, and Google? Pay Per Click and repository advertisers such as wellness.com really don't matter. Nearly all of your prospective patients only click the organic links on the left that will direct them right to your website.
3. Did your practice name and website appear accurately in all of the search engine business listings?
4. Next, do the same thing again, but this time, one by one replace the names of all the surrounding locations from which you would like to target potential patients in. Did both your practices site and directory listing appear on page one in these locations?
5. - OR - By pass all of these steps and call Solutions by Design at 1-800-888-4084 for your free site ranking report.
For anyone who is not ranking as high as you desire, we can recommend ways that we can help you increase your page ranking and increase your online presence on Yahoo, Bing, and Google. If you do test well all through your market, check your site against other keywords your potential patients might be using to locate an orthodontist in your area. Here is a tip... do not use your practice name. It's not a possible patient key word; it's typically an existing patient search term.
Simply adjusting some keywords now might be worth hundreds of thousands of dollars to you and your practice later on. If you're only being seen by 50% of your market... not only does this translate into a loss of potential revenue over time, it also reduces your click through rate on the various search engines which can, in turn, affect your webpage ranking. Isn't that something you should look into?
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