For several years now, article submission has been a great practice for link building drive and whether or not it is an SEO company we are talking about or a single site/blog owner in question has been utilizing this process to a terrific advantage. Rationale being very simple - article submission delivers heaps of backlinks. Because more backlinks represent top ranking on search engines like google and distributing articles to article directories can bestow those valuable backlinks to us, we all like this process a little too much.
Well, that's how it has been till only couple of months ago. With Google's new Panda update which is also known as the Farmer update, seo marketing society is in tad of a puzzle questioning about the effectiveness of this article submission solution. SEO Company that provides link building service or more specifically article submission service has yet way more to worry. If this procedure stop to exist or stops offering the benefit as it used to, an SEO company will must take the hit on it's net revenue or will have to hit upon some other approach to compensate the loss.
Words on the street that Google will just maintain one original article indexed and will take off all the duplicate articles from it's indexing. As a result one article distributed to 100 or more article sites that offered mother load of backlinks in the past will at the moment only bestow a single backlink. Well, that is how the perception at the least. Its probably hard to say or a bit too early at this period to decide how many backlinks we can get from a single article submission.
An SEO company provides several sorts of link building service besides article submission so they almost certainly will be able to cope with the change with a bit more easiness than personal link builders. They also have several tools, resources, and employees to come up with an different process of article submission that is suspected to work better after the most recent Google update which is spinning the article before submission. Spinning means assigning syntax or synonyms to as many words in an article as viable so that once the article is spun, it looks to be an distinctive article.
Spinning nonetheless takes a long time to be done accurately. Going through the complete article and adding up various synonyms, at times 5-7 to as many words as possible is no joke. Nevertheless, if that makes the articles unique and works better for our link building purposes, then it will be well worth it.
Most people will not have any concept about spinning and will not be able to do it by themselves. Lot of website entrepreneurs that are not native English speakers will not have sufficient competence to spin an article which is where a link building service provider or more exclusively an article submission service provider comes into play. So either do it yourself or outsource to an SEO Company but if you still like to utilize this great method, you need to spin the articles before distributing.
This works better for article directories too since they will be having original content in their sites, Google will grant them better authority meaning better link juice for your site at the end. A perfect win win situation, don't you think?
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For more information on SEO Company , visit the author's Article Submission site.
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