People have become more open to the idea of online classified advertising, which is why this field has seen tremendous growth recently, especially due to sites like GumTree and Craigslist. The reason why it's working much better now is because the number of regular Internet users has practically shot up in the past few years. There's an ever increasing number of advertisers who are resorting to classified advertising because they have come to understand exactly how much targeted exposure they can obtain using classified advertising websites. This article will analyze 3 different techniques to help you improve the efficiency of your classified advertising strategies.
Far too many advertisers don't place enough stock on the value of price testing. You should find that testing more than one price point will alter your ad's response rates. Often, people search classified ad sites to seek out the best value deal they can find. If your price offers good value for the product you're promoting, you'll see more sales roll in.
But that ideal pricing point can't be located without testing some different prices in your ads first.
Always take a bit of time to read over the terms and conditions of any classified ad site you'll be posting on. If you try to over-post a particular ad or spam the sites with your message, you'll end up in trouble, and potentially even get your account banned. As the old saying goes, don't bite the hand feeding you. So be sure you take the time to read and understand the rules before you start posting anything to a classified site. For example, one of the rules on Craigslist is that you're only allowed to post one ad in one city only once in 48 hours. If you do everything ethically, there's no reason why you won't see a good response from your efforts.
Last but not the least; focus on your ad's headline to get the best results. You need to design headlines for your ads that will generate certain results. When someone looks at your ad, they should understand clearly what it's about and also be attracted to it. Your headline should make people curious to learn more as well as attracting their attention. Your headline should be short and to the point so don't make it too long. Ensure that your headline has the main USP of your ad, so that your prospects know what to expect.
In conclusion, from the above article we can clearly come to understand the importance of focusing on the basics to make the classified ads work in your favor. Once you become efficient at leveraging large classified sites to get targeted traffic coming to your site, there's no looking back. Just as search engine optimization is an excellent way to get free traffic from the search engines, online classified ads are ideal for raising awareness of your offer at no cost. Of course you could pay for a premium position on a classified ad site, but the free posts still deliver the responses.
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