When you're putting together your Adwords campaigns, then you simply must attain a high quality score from Google. A score of 10 is perfection, which is the best anyone can do. This is extremely important because it will pretty much determine the profitability of your promotion. As a result, you have to have in every part of your promotion is relevance. Google demands that you build relevance into all you do with your Adwords campaigns. That matters not simply for quality score points, but it is important for overall conversion rates. You can work to develop the most relevant experience in several different ways.
The standard route after your ad is clicked-on is to visit either your primary site or maybe the new type of landing page required by Google. You are highly discouraged from displaying a single page landing page using Adwords, but there are solutions for that. But you could build a fuller landing page containing some content on it and accomplishes the same effect. So first, the one who just clicked on your ad has certain expectations. That sounds like common sense, but we certainly have observed and read about promoters who violate this important principle.
If you are using this type of enhanced squeeze page, for Google Adwords, then this landing page ought to be relevant in all ways to your primary site. If someone opts in to your email list, and you deliver that person to your money site, then it's a vital transition point for the two of you. Again, this entails that your sites employed in that campaign more or less can either be identical, with header and designs, or they are relevant. Needless to say the content material for both absolutely must be in the same area of interest, or topic. What will happen is related to human nature, but it can be quite powerful if done the right way. The reason for that is the person will feel more comfortable at your main site. So that is what we indicate by having relevancy in your entire advertising campaign, and the effect can be powerful.
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