It is very important that you understand that, just because a person chose to give you their e-mail address that does not mean that they actually want you to send mail to them every single day. Even when you only distribute content (no sales materials), they do not want to get an e-mail from you every single day. It is significantly better to only send out just one e-mail a week that contains top quality and highly useful content than it is to send out seven e-mails with half hearted content and a few sales offers. This is when it is the quality not the quantity that actually matters.
Make sure that you present more things for free than you do for profit. The more you hand out at no cost that they can use, the more likely they will be to grab up anything that you do decide to sell to them. Offering information and handy things for nothing shows that you care about them, not just your bottom line, but you know that already. Its attractive to place at least one affiliate link into every e-mail but resist. Stick to the advice that you know is true!
Promote other peoples offers. This can achieve a couple of things. It demonstrates to the recipients that you only wish to help them and builds good will among the recipients. It also opens the door to your being capable to possibly market products to those other peoples lists in the future. This helps you attract a broader audience which helps you generate more sales.
If you are not supposed to send lots of e-mails, how precisely are you supposed to do all of this? Make an e-zine. Have individuals enroll in your newsletter and then treat it as such. This will help you to do a number of things with your newsletter instead of trying to do the same amount of business over the course of several e-mails. Newsletters are also not nearly as likely to be unsubscribed from as a listing that just ships out regular e-mail messages all the time.
The truth of the matter is that, if you would likely unsubscribe from you, you have to know that other people are going to want to unsubscribe from you. Never distribute anything to any one else that you wouldnt desire to receive in your own e-mail inbox. If you actually stick to this common sense, there is no reason you shouldn't be able to earn quite a huge profit by e-mail marketing.
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