Twitter is the fastest growing social networking site on the Internet, and is a very popular subject within Internet marketing circles. Despite the opinions of many online marketers, who dismiss Twitter as nothing but a waste of time, it has proven to be a useful tool in the marketer s toolbox for driving traffic and networking with fellow marketers, or people with similar interests.
The first step to taking advantage of the benefits that it offers is to follow, and be followed, by those with the same interests as you. Don t limit yourself to just those people who you actually know, anyone who operates in the same niche or niches as you is an option.
Having gotten yourself a decent amount of followers, the next step is to start tweeting. Bear in mind that when you tweet, self promotion isn t the aim always think about what your can genuinely offer others. Keep away from tweeting about what you ate for breakfast and what you ll be watching on TV later; the fact is that others don t care about this and you will soon annoy people if you take this approach to tweeting. If you want to brand yourself as someone knowledgeable and whom it would be desirable to follow, then you ll need to be able to provide value to your followers as well as potential followers.
You ll find that there are plenty tools around too to help you get even more from Twitter. These tools can be used to automate tasks which you may find are taking up too much of your time. Twitter is a social networking site though, and people often forget about the social aspect of it. If you are truly interested in networking with people on Twitter, then try not to automate anything. While it does save time to automate parts of your Twitter account, doing so will make you seem less interested in your followers.
Twitter is a great networking tool because it allows you to get in touch with people who you wouldn t otherwise have a chance to meet. A great way to start a conversation with someone on Twitter is to either ask them a question, or answer one of their questions. Comments may be ignored, but if you help them or ask them for help, you are more likely to elicit a response from them. This is especially useful for networking with experts in your field.
If you tweet and interact with certain individuals long enough, they ll start trusting and respecting you. Once there is trust and respect between you, then that s when a viral networking effect begins. The consequence being that once you have built a small network on Twitter, and are an active user, your follower base will start to grow significantly without any specific additional efforts by you. When people see something funny, it is common to tell a friend about it as soon as possible. It is kind of the same principle on Twitter. When serious Twitter users see something cool, they ll tweet about it. When they find someone worth following, they ll recommend that their followers follow this person as well.
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