Teleseminars can be extremely beneficial to your online business because they give you a new way to reach new prospects as well as a new way to interact with your existing clients.
Despite the technology not being especially new, people have been slow to take advantage of the benefits that it offers. Whatever your aim may be, you can increase the chance of reaching it by hosting teleseminars, as they will make you stand out from your competitors. They make you look like an expert in your field and make your business seem modern and technologically advanced. They also add a touch of personality to your marketing strategy.
You ll need more than just the technology to host a teleseminar though, you ll also need something of value to broadcast. If you re a brilliant speaker then you can of course simply broadcast yourself talking about whatever it is that you specialize in. However, for the most part, a better option is to conduct an interview with an expert or fellow marketer, as most people find it preferable to listen to a conversation than a lecture .
Of course, you can t just host a teleseminar with anyone and expect it to be a success. You will need to find someone with whom you have some chemistry with, and with whom you can easily hold a long conversation. Awkwardness and silence in a conversation is bad at any time, but it is a whole lot worse when you have lots of other people listening in. Therefore, people who you have worked with before would make the best guests. Failing that, at least speak to someone a few times on the phone before going ahead with a live broadcast.
Another thing that you need to make sure you do is to check all your equipment prior to the call. If you are recording the call for your own use or for distribution, then you ll want to make sure that the proverbial red light is on, or else you ll have to redo the call. Make sure to also check your telephone or microphone for any problems. To ensure that your call goes smoothly, you ll want the sound to be as clear as possible and free of any echoes or distortions.
Having worked out the content for your teleseminar, found someone to co host it with you, and checked all of your equipment, your last concern is keeping listeners interested. Making your teleseminar interactive is the best way to do this, with having listeners being able to ask questions an ideal solution. Not only do people feel special when their names and questions are called out live on a call, they also get the benefit of hearing the answers to their questions right away. Another way to keep your listeners interested is to have a special bonus or deal at the end of the call as a reward for staying on the line. If you interview an expert, an example of a good bonus to offer the listeners would be a discount for one of the expert s products.
Author Resource:
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