When doing online work at home in the internet marketing business clever search engine optimization will determine if you succeed or fail. Everyone wants to be in the first page of the search engines and need to learn how to get there, it is possible with some hard work and clever tactics. The following are some of the most powerful SEO methods available.
Back Linking
It used to be helpful to have reciprocal links to many other websites, nowadays you need to have valuable back links from trusted sites that Google holds in high esteem. Sites that end in .edu or .gov are an example of what we call trusted sites, also directories including Dmoz or Yahoo and important forums and information sites. You can also link to sites similar to your own for instance "online work at home" links to another site with contents of a similar nature.
Articles
As a marketer doing online work at home you will find that the writing of good quality articles intermingled with highly targeted keyword phrases will be a highly successful formula. You write your articles including a link back to your website and then send these off to article directories that will post them for free in exchange for back links to your site. The search engines will pick up these links and index your site quicker than most other methods but you will need to post new articles now and then to maintain SEO of these links.
Link Baiting
An example of where this could be used is when you are writing articles you could produce a report, for example of "the top 75 ways to lose weight quickly" the article would be long and take a fair amount of time and effort to complete but it would also be a powerful method of drawing attention from many other websites, this could prove to be a very useful strategy.
On Page Optimization
This method is as old as the internet itself but not as important as the other SEO strategies I have covered. When you are starting your online work at home all the so called experts tell you this is critical for SEO. Today it accounts for about 15% of your search engine ranking and page rank. By all means carry it out to include keyword optimization, SEO friendly links, title tags, alt tags on your images and more. To be honest you can never do too much SEO.
Social Media
Social media is another useful tool, use sites such as Twitter, Facebook and Linkedin to showcase yourself and your business as a recognizable personality with a brand that can be trusted for information. This would also need to be done on a regular basis to succeed.
Viral Marketing
Viral marketing focuses on drawing people to you like social media and link baiting. Examples include producing videos for Youtube, offering free reports on your site or giving away free software.
There is no single method of putting your website at the top of the search engines it takes a combination of the strategies I have covered. This is a long term plan to organically move your website up the rankings, never get complacent, always test and adjust if necessary. It will all be worth it in the end and will make you a very satisfied marketer allowing you to enjoy your online work at home business.
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