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Submitted 2011-03-02 21:18:16
As soon as a business starts to multiply or expand, the need for distinction or identity arises to create a face for a company. Therefore, the arrival of logo designing has become an indispensable tool as a merchandising material and advertisement devise for every business establishment. Anybody in the business world cannot disregard the power and influence that a logo design does to a business. A few business ventures became highly profitable due to a traditionally and historically-inspired logo designs as people can relate their existence to such artwork. Moreover, these designs have made a significant impact and key element not just on their lifestyle but also contributed in shaping up their history as a community.


One of the business logo that was inspired by history is that of the Quaker. Quakerism, started by William Penn, an organization of friends that have their own unique way of preaching or talking in worship, propagated Quakerism faith which was entirely different from other existing officially recognized faith such as Catholicism and Lutheranism. Known as Quakers, they do not only focus their service to the neighborhood but were also involved in other political and humane problems concerning freedom from religion, reasonable trials, election of reps, separation of church from the culture and freedom from slavery as they were led by the Golden Rule Do on to others as you would have all of them do unto you. The most significant factor of the Quakers was the abolition of slavery within 1776, with Quakers top the way for slaves education, acceptance in the neighborhood and even given businesses to begin their lives with.


Nowadays, the Quaker logo now belongs to the Quaker Oats Company, a Chicago-based food conglomerate known internationally for its various lines associated with breakfast cereals and oats-based goodies for example cookies and bars that have become household brands. Leaving up to it's name, the company is also involved with major charity works such as giving away parcels of land as coupons found in cereal boxes within 1902 and 1955.


The logo of Spend Oil Company, a multinational oil company which had its first oil refinery in Martinez, California, was inspired from the first The Spanish language settlers of California. As the logo design evolved in 1948, the designer wanted to evoke an emotional connection to the Spanish people by bearing the regular country color of Spain, where lots of Californian settlers were born, thereby creating an emotional bond among the individuals. The colors indeed made a good impact, that since then, it has never changed its colors that until now, the same colors of the logo is used elsewhere around the world.


The idea of creating an emotional connection and historical relevance via logo design is somewhat an influential device in attracting people to patronize particular business establishments, thereby contributing to its success. Although the use of logo design, such as that of the Quaker company using the Quaker logo, brought criticisms from a group of Quakers throughout the United States, its contributions to American families can never be equaled or surmounted.

Author Resource:

Don't ever wonder why some of your colleagues' businesses have started to pick-up in the market. Maybe it is high time to trace your ancestral origins and give that company a boost through a graphic design Bethesda inspired from your cultural background or a web design in Maryland that will speak of your colorful ancestry.

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