Ideal article marketing involves getting a huge return on the effort that you put into writing quality articles. Now, anyone who has basic writing skills can write a good article. This is because this is not that difficult to accomplish when you are writing articles on the internet. However, crafting an article that will be ranked by the search engines based upon a particular keyword is totally different. You have to remember a lot of things in order to make sure that your article obtains the proper kind of attention from the search engines. You do not have any reasons to forget about SEO when you write your articles.
Do not Forget How Important the First Paragraph of Your Article Is : The first paragraph of your article is really important because the search engines use it as the description in the search results. This is why you should always opt to put your main keyword into your first paragraph. But if you are not able to comply with this, then still attempt to get your keyword phrase into your article the first moment that you can. You want the search engine spiders to know what your targeted keyword is without having to search too hard for it. The easier you make it for the search engines, the better things will be. Make Your Resource Box Pay Off Even Bigger: It's very important that you have your main keyword in your resource box. These keywords let people know what your articles are about. While it isn't absolutely essential to include the long tail keyword in your article's resource box it is a good idea to at least include a general keyword. Your article's resource box is a place where you can write anything you want that could help you drive more visitors to your site and at the same time give some food for thought to the search engine spiders.
Human Readers Are the Most Important: While you're all excited about optimizing your articles for the search engines, don't forget that you're writing for human readers first. If your article isn't helpful to the human readers and doesn't make a lot of sense, then there's no use of getting ranked in the search engines for your targeted keywords because after all, it's the people reading your article that will benefit you. Your main objective needs to be finding a balance between what the search engines want and what your readers like to see.
In summary, from the above article we come to understand that in order to become good at article marketing and achieve its true benefit, you must take care of search engine optimization. The more SEO focused your article is, the higher will be the chance of attracting organic search traffic that converts.
But this doesn't mean that you bring down the quality of your article and only write for the search engines. You should know how to use a balanced strategy that will appease both your readers and the search engines.
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