Google has revolutionised the marketing world and has become the main player in advertising and marketing online worldwide. Millions and millions of dollars have shifted from your everyday advertising mediums such as newspapers, magazines, TV, Radio and printed business guides to the internet, especially Google.
DO you want to know how to Rank your website Higher in Google?
Basically there are several ways you can get your website ranking higher in Google.
* Firstly design your website so that it is Search Engine Optimisation friendly, meaning that your website is designed
the have the following:
* Related Keywords and Phrases for the product or service that you are offering.
* Content is another huge factor when it comes to ranking high in the Google search engine. Make sure you think this out properly and thoroughly describe your product or service keeping in mind the end user.
* Internal Link Building; just as external back links are important to your website's page rank your internal linking structure is of the same importance. When the internal pages of your website are created, an internal link is then used to get access to that page. The important thing here is to let the internal link's anchor text contain the same keywords your original article has. For example when linking to your article that is called "Search engine optimization Tips" from another page don't give the link the title "SEO Tips" or "Optimization" but instead call it "Search engine optimization Tips".
* Fresh Content: Writing fresh content and adding it your your websitenon a regular basis as the Google crawler loves looking ta fresh material.
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External Link Building or Backlinking are incoming links from other websites to your website. Inbound links were originally important (prior to the emergence of search engines) as the first means of website navigation; today their significance lies in search engine optimization (SEO). The number of back links is one indication of the popularity or importance of that website or page rank, this is then converted to a page ranking by Google.
The more the back links the greater chance your website will rank higher. You can create backlinks by writing articles that are related to your website subject with a link back to your website and then place them on blogs or article websites and leave your website link on that article. You can also upload videos to Youtube or similar websites and also leave a link to your website.
You can also pay SEO companies that will create the backlinks to your website.
Google Adwords (PPC or Pay Per Click ) - While organic Search Engine Optimization generates traffic, it is not "instantaneous." Utilizing search engine marketing programs such as pay per click (PPC), traffic can be received in a matter of days instead of months. You will find these ads on the right hand side of the Google search engine.
As a result, every business should have a PPC program for their targeted keywords. With PPC you can set up an ad campaign or multiple campaigns, setup your daily budget and what you are willing to pay per click for each keyword that you have entered. Based on the cost of each keyword your ad campaign will be placed accordingly, this means that the campaigns are ranked by cost per keyword and based on this cost you will be bidding for positions on the front page, which happens automatically. For example you may have set your Max PPC at $1.50 for the phrase "website design Sydney". If another company is willing to pay $1.80 per click then he will automatically rank higher than you on the list, otherwise if it is below your PPC cost then that ad campaign will be positioned under your campaign.
Google Adwords can show you reports and has many great features to improve your campaigns and calculating what your estimated daily budget and Cost per click should be.
You can manage yourself by creating a free online account or get a professional that will setup your campaign and maintain it based on your agreement with that individual or company.
Adwords is a great way to get traffic to your website, which in turn increases your revenue.
Author Resource:
For great deals on website design packages website design sydney http://www.inspiredwebsites.com.au and for more information on Search engine optimisation solutions Search engine optimisation http://www.inspired-media.com.au
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